Prices for Benjamin Moore paints vary by product line, finish, and project scope. The main cost drivers include the paint type, gallons required, surface prep, and optional primers or specialty coatings. This guide provides cost ranges in USD to help buyers budget accurately and compare options.
| Item | Low | Average | High | Notes |
|---|---|---|---|---|
| Interior wall paint (per gallon) | $40 | $60 | $120 | |
| Benjamin Moore Aura Interior | $110 | $130 | $150 | |
| Benjamin Moore Regal Select Interior | $60 | $70 | $90 | |
| Primer (quality interior) | $15 | $25 | $40 | |
| Topcoat/sealant (optional) | $10 | $20 | $40 | |
| Tools & supplies (rollers, brushes, tape) | $15 | $30 | $60 | |
| Labor (professional painter, per hour) | $35 | $60 | $90 | |
| Project mix (typical 2,000 sq ft home) | $1,200 | $2,000 | $4,000 |
Overview Of Costs
Most buyers pay for a mix of paint, primer, and supplies, with the bulk going to gallons of color and the coverage rate. Per-gallon pricing varies by product line, and higher-end lines offer richer color and better hide. Assumptions: standard interior walls, 8–10 foot ceilings, average wall coverage ~350–400 sq ft per gallon, two coats, plus a primer where needed. The total project cost combines material costs and optional labor if a painter is hired.
Cost Breakdown
Table shows typical categories and price ranges for a mid-size interior painting project.
| Category | Low | Average | High | Notes |
|---|---|---|---|---|
| Materials | $120 | $360 | $860 | |
| Primer | $20 | $60 | $110 | |
| Topcoat/Sealer | $15 | $40 | $90 | |
| Tools & Supplies | $15 | $35 | $70 | |
| Labor (if hiring) | $600 | $1,200 | $2,400+ | |
| Taxes & Delivery | $20 | $60 | $120 |
What Drives Price
Product line and finish type are the primary price drivers for Benjamin Moore. Aura interior paints command higher per-gallon prices due to better coverage, washability, and color depth. Regal Select sits in the mid-range with solid performance. Surface condition, number of coats, and the need for primer also influence total costs. In addition, colors with more sophisticated pigments or custom color matching may add to the cost.
Pricing Variables
- Paint line: Aura Interior ($110–$150/gal) vs Regal Select Interior ($60–$90/gal).
- Finish: eggshell, matte, satin, semi-gloss; glossier finishes often cost more and require better surface prep.
- Project size: larger homes reduce per-gallon cost impact but increase total gallons needed.
- Colorant and tinting: specialty colors can add a small surcharge per gallon.
- Surface prep: patching, sanding, and repairs add to labor costs if hiring professionals.
- Labor mix: DIY reduces material cost but requires time and effort; hiring pros increases total cost but can improve results.
Regional Price Differences
Prices vary by region due to distribution, taxes, and local labor markets. In the Northeast, higher labor rates can push total project costs up by 5–15% compared with the Midwest. The West Coast may see similar labor surcharges, while the South often has lower labor costs but higher delivery fees for specialty finishes. For a typical interior project, expect total material costs to stay within the $600–$1,200 range in suburban markets, with higher totals in dense urban centers due to demand and delivery logistics.
Labor, Hours & Rates
Labor costs depend on scope and crew efficiency. A two-person crew can finish interior walls faster, but nights and weekends may incur premium rates. For a standard two-bedroom job (8–10 rooms, about 2,000 sq ft), painting time with prep and cleanup is commonly 2–5 days for professionals, roughly 16–40 hours of labor, translating to $1,000–$2,400 in labor depending on rate and local market. DIY labor is free aside from time, but requires tools and potential corrections later.
Extra & Hidden Costs
Hidden costs can surprise buyers if not planned. Some common extras include wall repairs beyond simple prep, ceiling paint, specialty finishes, accent walls, or extra coats when color change requires more pigment coverage. Primer not only aids adhesion but can be necessary for certain surfaces or drastic color changes. Delivery fees for large orders or bulk discounts from retailers may apply, and there may be small sums for masking materials and tape that add up across large rooms.
Real-World Pricing Examples
Three scenario cards illustrate typical paint project costs with realistic assumptions.
Basic: Use standard Regal Select on walls, minimal priming
Specs: 1,800 sq ft of wall area, two coats, one color; no ceiling or trim work. Materials: 8 gallons Regal Select Interior @ $70/gal = $560; Primer: 2 gallons @ $25/gal = $50; Tools & supplies = $25; Taxes/Delivery = $40. Labor: DIY. Estimated total: $675–$740 depending on waste and color selection. Assumptions: region, basic walls, no extra repairs.
Mid-Range: Aura Interior with primer and two coats
Specs: 2,000 sq ft, two color zones, light patching; 10 rooms total. Materials: 10 gallons Aura @ $130/gal = $1,300; Primer: 3 gallons @ $25/gal = $75; Topcoat/sealer = $20; Tools = $40. Labor: 20 hours @ $60/hr = $1,200. Taxes/delivery = $60. Estimated total: $2,695–$2,840 depending on waste and color calls.
Premium: Aura plus ceiling and specialty finishes
Specs: 2,500 sq ft, multiple accent walls, ceiling white with semi-gloss trim; color depth with advanced tinting. Materials: 12 gallons Aura @ $140/gal = $1,680; Primer: 4 gallons @ $28/gal = $112; Topcoat/sealer = $30; Tools = $60. Labor: 40 hours @ $75/hr = $3,000. Delivery/Taxes = $110. Estimated total: $4,992–$5,002 depending on exact colors and prep needs.
Prices By Region (Optional Local Variations)
Regional deltas affect material availability and service rates. For example, urban coastal areas may show higher prime costs and longer lead times, while rural areas may see modest savings on both materials and labor. A typical Aura project in a city core might add 10–15% more for delivery and scheduling, while suburban markets may align with national averages.
Frequently Asked Price Questions
Common price questions focus on per-gallon costs and the need for primers. A frequent inquiry is whether to choose Aura or Regal Select: Aura delivers premium coverage and color depth at higher per-gallon cost, while Regal Select balances performance and price for most rooms. For a standard project, plan for 2–3 coats and a primer in areas with previous dark colors or stain-prone surfaces. The price range for a mid-size interior job generally falls between $1,500 and $3,000 if labor is included, with material-only costs often around $600–$1,000 depending on room count and color choices.