When landlords upgrade to Zillow Premium Rental Listing, most buyers look for the upfront cost and ongoing price implications. The main cost drivers are listing duration, media enhancements, and optional add-ons that boost visibility. This guide provides practical USD ranges so readers can budget effectively.
| Item | Low | Average | High | Notes |
|---|---|---|---|---|
| Premium Rental Listing (base) | $9 | $29 | $59 | Includes enhanced exposure for the listing period. |
| Media Add-Ons (photos, video) | $50 | $150 | $400 | High-quality visuals increase engagement. |
| 3D Tour / Floor Plans | $75 | $180 | $450 | Immersive options may be required in some markets. |
| Lead Capture Features | $0 | $20 | $60 | Optional tools to collect inquiries. |
| Listing Duration (months) | $0 | $0 | $0 | Base cost often bundled by month; variable by package. |
| Delivery / Setup | $0 | $20 | $100 | Initial upload and formatting assistance. |
Overview Of Costs
Costs for Zillow Premium Rental Listings typically range from $9 to $59 per listing, with additional media upgrades and optional add-ons driving the total. The exact price depends on the package chosen, listing duration, and whether media enhancements like professional photos or 3D tours are included. In practical terms, landlords can expect a basic single-month upgrade in the lower end, and multi-month bundles with media extras reaching the higher end of the range. Assumptions: region, package level, and media options.
Cost Breakdown
All-in pricing is best understood through a simple breakdown that combines base listing costs with optional elements. The base premium listing price covers exposure enhancements for a defined period. Media add-ons (photos, video) improve visual attractiveness and click-through rates, while 3D tours and floor plans provide interactive experiences for prospective tenants. Lead capture features, if selected, add a modest recurring or one-time fee. The total cost equals the sum of base price, media, and optional add-ons for the chosen duration.
| Materials | Labor | Equipment | Permits | Delivery/Disposal | Warranty | Taxes |
|---|---|---|---|---|---|---|
| Media assets (photos/video) | $0 | $0 | $0 | $0 | $0 | Typically included in media add-ons |
| Base listing enhancement | $0 | $0 | $0 | $0 | $0 | Included in base price |
| 3D Tour / Floor Plans | $0 | $0 | $0 | $0 | $0 | May incur one-time VAT where applicable |
| Lead tools | $0 | $0 | $0 | $0 | $0 | Tax handling varies by state |
What Drives Price
Key price drivers include package level, media quality, and listing duration. Lower-cost packages focus on extended exposure with basic photos, while higher tiers add 3D tours, floor plans, and more frequent refreshes. Regional market dynamics can shift pricing expectations due to demand for rental exposure or competition among landlords. Assumptions: market competitiveness and feature set.
Factors That Affect Price
Regional market demand, tenant screening, and media sophistication matter for total cost. The following factors commonly change price: regional price differences, seasonal pricing fluctuations, and optional add-ons like enhanced moderation or boosted exposure. In markets with high renter activity, landlords may opt for longer durations and richer media, increasing total spend. Assumptions: market, feature mix, and contract length.
Pricing Variables
Pricing is influenced by duration, media depth, and add-ons. Short-term upgrades are usually less expensive, while multi-month commitments with premium media push total costs higher. Some regions may bundle setup with ongoing support, affecting the upfront amount. Assumptions: package selection and media choices.
Regional Price Differences
Prices vary across regions in the U.S., with higher urban markets typically at the top end. For three representative zones, expect approximate deltas: Urban markets may be 20–40% higher than Rural areas for premium exposure and advanced media. Suburban regions often sit between urban and rural, around 5–15% higher than rural but below major cities. Assumptions: market size, demand, and competition.
Local Market Variations
Local variations affect not only base price but also add-ons. In economically strong metros, landlords may invest more in 3D tours and video to outpace competition. In slower markets, leaner packages with basic photos may suffice. Assumptions: market speed, renter demand, and competitive density.
Real-World Pricing Examples
Three scenario cards illustrate practical totals and per-unit components.
- Basic Scenario — 1-month premium listing with standard photos.
- Base price: $9
- Photos: $50
- 3D tour: $0
- Lead tools: $0
- Delivery/setup: $0
- Total: $59
- Notes: Simple upgrade, minimal enhancements; assumes standard market demand.
- Mid-Range Scenario — 2-month premium listing with multiple media assets.
- Base price: $29/month x 2 = $58
- Photos: $120
- Video: $60
- 3D tour: $120
- Lead tools: $20
- Delivery/setup: $20
- Taxes/fees: $0–$10
- Total: about $308–$318
- Notes: Balanced media and duration for higher engagement in active markets.
- Premium Scenario — 3-month package with full media suite and advanced tools.
- Base price: $59/month x 3 = $177
- Photos: $200
- Video: $150
- 3D tour: $240
- Floor plan: $100
- Lead tools: $60
- Delivery/setup: $40
- Taxes/fees: $0–$20
- Total: ~$767–$827
- Notes: High-visibility strategy in competitive markets; higher upfront investment with longer commitment.
Assumptions: region, specs, labor hours.
Ways To Save
Smart budgeting focuses on aligning needs with price tiers. Consider shorter durations with a strong media package rather than long-term upgrades if turnover is slow. Bundling media add-ons with the base package can sometimes reduce per-month costs compared to purchasing each item separately. Seasonal promotions or regional discounts may apply in select markets. Assumptions: market timing and feature combination.
Price By Region
Regionally, landlords may see price differentials tied to local demand and competition. Urban cores tend to carry the top end of the price spectrum, while rural areas trend toward the lower end. Suburban markets usually fall in between. The degree of variation depends on rental market pressure and platform competitiveness. Assumptions: property type and location tolerance.
FAQs
Common price questions include whether media upgrades are optional or bundled and how long pricing remains in effect. In most cases, media add-ons are optional and can be scaled up or down per listing. Base premium exposure is typically tied to a set duration, with extensions available. Assumptions: package terms and renewal options.