The typical cost to buy a gallon of Benjamin Moore paint varies by line, finish, and region. In general, expect a price range around $60 to $120 per gallon, with premium lines higher. The main cost drivers are finish quality, colorant and base requirements, retailer markup, and any add-ons such as primers or specialty sheens. This article lays out exact price expectations and how to budget for a gallon of Benjamin Moore paint, including per-unit pricing and regional differences.
| Item | Low | Average | High | Notes |
|---|---|---|---|---|
| Benjamin Moore interior acrylic latex (standard line) | $35 | $55 | $75 | Low-cost base options |
| Benjamin Moore Regal Select / Aura interior | $60 | $85 | $120 | Mid to premium finishes |
| Primer (optional with color) | $15 | $25 | $40 | Seals porous surfaces |
| Color base or tinting | $0 | $15 | $25 | Custom color charges |
| Regional retailer markup | $0 | $10 | $25 | Market variation |
Assumptions: U.S. retail pricing, standard 1-gallon cans, interior walls, typical color choices, standard finish options, no bulk discounts.
What buyers usually pay for a gallon of Benjamin Moore paint
For a common interior wall project, the typical total price per gallon ranges from $60 to $100. The exact price depends on the chosen line and finish. Standard lines like their interior acrylic latex sit near the $55-$75 range, while premium Aura or Regal Select options push toward $85-$120 per gallon. A color tint or base mix is often included in the gallon price, but some specialty pigments may incur a small fee. Labor is not included in paint pricing and would be counted separately if a contractor is painting.
Cost components you should expect in a Benjamin Moore gallon quote
A clear cost breakdown helps you compare bids and understand value. The following table outlines major components that commonly appear in a Benjamin Moore gallon quote.
| Component | Typical Range | Notes |
|---|---|---|
| Materials | $35-$120 | Base paint plus finish; premium lines higher |
| Labor (if hired) | $0-$50 per hour | Depends on crew size and region; not always applicable to DIY |
| Primer | $15-$40 | Often recommended for new or stained surfaces |
| Color tinting | $0-$25 | Specialty colors may incur extra |
| Delivery / disposal | $0-$12 | Retail pickup is common; delivery may add cost |
| Warranty / workmanship | $0-$20 | Depends on retailer or contractor |
Assumptions: One gallon covers typical 350–400 sq ft per coat on standard walls; primer included only when needed.
What regional factors drive Benjamin Moore gallon prices
Price dispersion across markets is real: coastal cities trend higher than inland regions. In the Northeast and West Coast, interior lines can sit toward the higher end of the $70-$120 per gallon range, while parts of the Midwest and Southeast may land closer to $60-$90. Big-box retailers and exclusive Benjamin Moore shops both influence final tags, with premium stores sometimes adding a modest markup for service or color-matching. Seasonal promotions can temporarily reduce cost per gallon by 5%–15% in some markets.
Key variables that swing the final price of Benjamin Moore gallon paint
Finish and line choice are the top price levers for a single gallon. Aura, the premium line, frequently lands in the $90-$120 per gallon band, while Regal Select sits around $70-$95. The finish—matte, eggshell, satin, or semi-gloss—affects coverage and pigment load, subtly shifting per-gallon cost. Surface preparation, staining, or prior coatings may require primers or specialty base colors that add $15-$25 per gallon. For larger jobs, volume pricing or contractor discounts can also alter the effective price.
Strategies to reduce the price of a Benjamin Moore gallon without losing quality
Smart scope control and color decisions cut overall cost per project. Choose a mid-range line like Regal Select for a balance of durability and price. Use standard white or neutral tones when possible to avoid premium pigments. Limit multiple finish types on a single space to reduce mixing and tinting fees. Consider DIY painting instead of full-service contractor work for wall areas under 400 sq ft. If a primer is required, select a compatible Benjamin Moore primer rather than a separate brand to avoid compatibility costs.
Three practical price scenarios by project type
Understanding typical use cases helps set expectations. Scenario A: Small living room (400–600 sq ft) with one color and standard eggshell finish. Price per gallon typically $60-$90, assuming one coat and primer not needed. Scenario B: Bright accent walls in a modern kitchen (same area, high-visibility finish) with Aura, two coats, and primer: $110-$140 per gallon total value including materials. Scenario C: Entire home repaint (2,000+ sq ft) with premium finish and color-matching: $90-$120 per gallon for Regal Select or Aura, with bulk discount applied by retailer and potential labor savings from a professional crew.
Real-world price ranges by Benjamin Moore product line
Line-specific price guidance helps with quick budgeting. Aura interior: typically $90-$120 per gallon. Regal Select interior: $70-$95 per gallon. Ben interior base coats: $50-$70 per gallon. Primers: $15-$40 per gallon. Tinting: $0-$25 per gallon. Regional retailers may add 5%–15% depending on service extras and stock rotation.